ADIDAS PRESENTS PAUL POGBA BY JÜRGEN TELLER
2016-06-20As one of the most sought-after players in contemporary football, French-born Paul Pogba is closely watched and highly celebrated. Electric, precocious, and with a fierce, instantly recognizable hairstyle, the young midfielder playing for Italy’s Juventus FC is a modern hero with his star on the rise, an icon in the making.
This June, as football’s UEFA European Championships return to France—for the third time ever and the first since 1984, all eyes are on the in-demand Pogba, including those of famed German photographer Juergen Teller. To capture the kinetic energy and passionate connection between athletes and their fans, adidas has commissioned Teller to travel alongside Pogba and document the football star in a mix of portrait and still-life photography in the build-up to the tournament. The result: a raw, intimate portrait of the player—one of 21st-century football’s most dynamic and exciting personalities—and a rare fusion of art, fashion, and sport.