POSTER GIRL x PACHA
2019-06-29Emerging London womenswear label POSTER GIRL has become renowned for their experimentations on the growingly popular fabric, metal-mesh chainmail. The two Central Saint Martins graduates behind the brand are Francesca Capper & Natasha Somerville, whose combined experience in the industry spans houses such as Christian Dior, Vivienne Westwood, John Galliano, Jeremy Scott, Alexander Wang and more.
The duo have set out to form an unlikely union seen from most fashion brands, bucking the ongoing trend of partnering up with another shoe designer or handbag label. Launching this June, POSTER GIRL x PACHA is and exciting summer drop marking the labels first ever collaboration.
The collaboration has a strong feel, seamlessly blending a playful, summer aesthetic into POSTER GIRL’S luxurious evening wear staples. The brand teamed up with Pacha Ibiza who have famously developed an international stronghold in the entertainment scene, like that of a cult on the world renowned party island. Working with the iconic Pacha cherry logo to create repeat prints on the labels most popular styles, the combination of POSTER GIRL and Pacha sees a huge sense of luxurious femininity and sultry style. The campaign was shot in Pacha’s beautiful Destino Resort followed by their world famous nightclub, executed in POSTER GIRL style from the model to the makeup.
www.cartierlondonexhibition.co.uk
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