FRIEZE LONDON AND FRIEZE MASTERS 2024
2024-10-09From 9–13 October, Regent’s Park once again became the epicentre of the art world as Frieze London and Frieze Masters returned with a sharper, refreshed design and outlook. Together, the two fairs convened leading galleries from across continents, with over 165 exhibitors at Frieze London spotlighting cutting-edge contemporary voices, and more than 130 at Frieze Masters rethinking the dialogue between historic art and present-day collecting.
The atmosphere was one of both urgency and vitality – major sales were secured, spanning blue-chip contemporary pieces to Old Masters and rare editions, but the real conversation centred on how London continues to hold its ground as a cultural capital. Over 90,000 visitors moved through the fairs across five days, a crowd that felt notably younger, more international, and more engaged in the shifting politics of art and its market. Beyond the tent walls, the energy radiated into the city, reinforcing London’s reputation not only as a marketplace but as a site of creative exchange.
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