Y-3

Posted on 2010-02-22

Y-3’s Spring/Summer 2010 campaign features world soccer star Zinedine Zidane alongside a cast of models all wearing a selection of Y-3’s collection inspired by the power of soccer and the movement of the net. Filmed and edited by Theo Stanley, styled by Nicola Formichetti and art directed by Doug Lloyd of Lloyd & Co, the film was shot on location in a stark urban setting, with models representing the eight soccer federations sponsored by adidas: South Africa, Germany, Japan, Mexico, Spain, Argentina, France, and Russia.