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2013-02-04Gael Garcia Bernal plays René, an in-demand advertising man working in Chile in the late 1980s. The film is based on the play El Plebiscito, written by Antonio Skármeta. The historical moment the film captures is when advertising tactics came to be widely used in political campaigns. The campaign in question was the historic 1988 plebiscite of the Chilean citizenry over whether or not to accept a continuation of Pinochet’s dictatorship.
In theaters February 8th, 2013