SOHO YACHT CLUB’S NEW T-SHIRT COLLECTION
2023-04-24UK streetwear brand Soho Yacht Club has just presented its latest T-shirt collection of the Summer and it sees the brand utilize its brand slogan, “Do Something Nice Today,” while also taking inspiration from the automotive industry to reimagine a classic logo.
Soho Yacht Club is a brand for the people. The imprint still seems to operate on an if-you-know-you-know basis, however, its collections and collaborations consistently follow the same ethos of standing up for the community. And while the brand has worked with one of the biggest and most successful football teams, Chelsea, Soho Yacht Club took the collaboration to a local snack bar in Fulham, West London, proving that its community ties will never vanish for anything or anyone.
