The merchandise collection launches alongside not just the release of the album, but in conjunction with special events such as a Q&A and debut of the accompanying glam-horror-musical short film at the Institute of Contemporary Arts, as well as a limited edition toy and another screening, Q&A and small performance at the Rio Cinema in Dalston, London.
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The Los Angeles/New York label centered around a post-Internet aesthetic, drawing from elements of fast fashion, pop-culture, with underlying tones of religion and dogma, launched a countdown for the release of the shoe.
Serving as the label’s first sneaker collaboration, the Praying x adidas Supernova Cushion 7 is defined by its focus on overbranding. The heavy branding serves to reimagine the reissued archival runner, constructed with recycled content generated from production waste.
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In celebration of his $oul $old $eparately album announcement, Freddie Gibbs has delivered his first merch drop for the highly-anticipated record.
The casino-themed collection is designed by Matthew Draeger and features creative direction from Gibbs’ longtime manager, Ben “Lambo” Lambert. It arrives alongside the rapper’s music video for the Moneybagg Yo-assisted single “Too Much,” which takes place in the fictional $$$ Resort & Casino. T-shirts, long-sleeved shirts and hoodies in both black and white sport the SOUL SOLD SEPARATELY emblem alongside the $$$ Resort & Casino logo and phone number, sprinkled with designs of playing cards and dices to pay homage to casino games.
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Imbued with flower graphics, the collaboration is inspired by the idea of giving people their flowers while they are alive. Bringing this concept to fruition is a line-style handshake with a flower graphic to symbolize feelings of not only love and appreciation, but the strength in creative collaboration. Consisting of 20 pieces, the offering features fleece hoodies, sweatpants sets, short and long-sleeve pocket t-shirts and more – appearing in shades of clay, navy, light blue, cream and gray.
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Imbued with flower graphics, the collaboration is inspired by the idea of giving people their flowers while they are alive. Bringing this concept to fruition is a line-style handshake with a flower graphic to symbolize feelings of not only love and appreciation, but the strength in creative collaboration. Consisting of 20 pieces, the offering features fleece hoodies, sweatpants sets, short and long-sleeve pocket t-shirts and more – appearing in shades of clay, navy, light blue, cream and gray.
TweetPreviously available in “Purple,” “Red” and “Orange,” the wildly imaginative accessory has been updated with a fresh slate of colorways inspired by the late Virgil Abloh‘s signature palette.
Now finished in “Lagoon,” “Green” and “Yellow,” the artful (and very realistic) accessory is a collectible for the fashion-minded creative, complete with a chrome LV-embossed metal handle and a ring top that flips open thanks to a leather hinge.
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