Japanese label AFB drops a collaboration with iconic lifestyle and entertainment magazine, Playboy. Dubbed “Your Tail Begins Here,” the capsule collection is built around the iconic Playboy bunny logo with takes on pin-up imagery, retro designs and classic loungewear.
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This season’s collection is inspired by the Californian summer, focusing on the emblematic sun-kissed yellow that is often an epitome of West Coast summer. Throughout the lookbook, Norwood plays with its signature green, which symbolizes the brand’s growth and eagerness for new beginnings. Though yellow and green hues are prominent throughout the collection, SS22 highlights various tones using different dye techniques to portray a relaxed vibe. Silhouettes constructed in the Recovery Tie Dye including twill shorts, cargo pants, oversized workwear jackets and mesh basketball shorts continue the playful motif, further emphasizing the collection’s California “cool” inspired design.
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After making a trip to Yosemite and founding the infamous ‘Stonemasters’ with his friends in 1977, founder Mike ‘Gramicci’ Graham began prototyping products for his group to use in the hopes of quite literally bringing climbing to new heights. A lifelong climber and outdoorsman, Graham couldn’t find shorts tailor-made for his favourite activity. Not one to quit when hitting a wall, Graham decided to develop his own. His innovative take on the climbing short included a gusseted crotch and integrated nylon belt, and just like that climbing gear was never the same. With climbing being an integral part of Brain Dead’s DNA this collaboration made sense from start. The Brain Dead x Gramicci collection features two t-shirts, a long sleeve, bucket hat, 6-panel hat, and of course both shorts and pants in true Gramicci fashion.
wearebraindead.com
www.gramicci.com
Brooks has partnered with Deschutes Brewery for a hop-filled “Run Hoppy” collection. With a clever play on Brooks’ “Run Happy” tagline, the Pacific Northwest neighbors have crafted a special take on the popular Ghost 14 running shoe plus a set of performance apparel, and Deschutes has even brewed a special beer for the occasion.
Brooks’ Ghost 14 is normally known for its lightweight build and smooth, responsive cushioning, but here what’s even more enthralling than its performance features is how it’s adorned. Its black upper is covered in beer (figuratively, not literally) thanks to an all-over print of full, foamy growlers, mugs and pint glasses. A large golden strike runs through the middle, and white midsoles serve up both cushion and contrast. T-shirts and other apparel add to the beer theme with a custom can graphic that shows spilled beer forming a Brooks logo.
www.brooksrunning.com
www.deschutesbrewery.com
Entitled “PALASTE”, the capsule, which will drop alongside Palace’s second Fall delivery later this week — comprises striking apparel designed for wellness activities, and leisurewear designed to be worn in pursuit of deep relaxation. Pool slides, sun hats, vests, towelling shorts and bathrobes and a yoga mat all feature, all of which adorn the epochal yin and yang graphics, intertwined with the unmistakable detailing from both Palace and adidas Originals.
Available worldwide on August 13th
www.newbalance.co.uk
www.adidas.co.uk/originals
Patta and Authentic Hendrix LLC will soon unveil a range of products aimed at celebrating the life and career of the legendary Seattle-born performer. Best known for his musical contributions, Jimi Hendrix was an artist of vast unmatched talents and style. His dazzling performances included playing the guitar behind his head, and even with his teeth.His writing and arrangements were recorded in ] prolific albums and live performances, such as The Jimi Hendrix Experience Axis Bold as Love, Live at Monterey and Live at Woodstock, where he used his beloved guitar to captivate audiences. Hendrix’s mastery of guitar came as a result of endless hours doing what he loved – playing. He scarcely went anywhere without his instrument.
This tenacity and drive to practice his craft ultimately made Jimi Hendrix one of the greatest guitarists of all-time and elevated him to heights reached by few. As a revolutionary artist, Hendrix pioneered the innovative ways in which Rock and Blues were played, through his use of wah-wah effects, feedback, and pedal distortion. He developed techniques and realized possibilities previously unknown with the guitar and introduced these effects as a unique form of expression.
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