God can’t destroy streetwear, GCDS, the loud and vivid Italian label started by Giuliano Calza, drop a video for its ‘Bumfuck Nowhere’ campaign. Directed by British filmmaker and photographer Nadia Lee Cohen, the GCDS SS18 campaign features Pamela Anderson, Caroline Vreeland, Brooke Candy, Lili Sumner, Gully Leo Mandella and Gilbert Treyo.
TweetDiamond Supply Co. pays homage to the Man in Black by collaborating on a capsule collection. It will consist of five short sleeve tees and three long sleeved tees, as well as three hats, two hoodies, two enamel pins, stickers and a deck, and seamlessly marry Diamond Supply Co. and Johnny Cash’s signature, and much sought after, styles.
Skateboarder and Diamond Supply Co. brand ambassador, Eli Reed, art directs and stars in the collection’s look book. Played out across an intoxicating narrative of a couple on the open road, Reed leads us to Casitas Springs, California, where Cash lived out one of the most nefarious and notorious periods of his life. With motel rooms and the American landscape as its backdrop, he captures the “helpless romantic” that he believes Cash was.
Images shot by Ksenia Zay
Model : brand ambassador pro skater Eli Reed
Italian sportswear brand Diadora presents its new ad campaign for Spring/Summer 2018, with the the tag #PoweredByDefiance, as a new generation takes on the sportswear style in a big way.
TweetOakley has collaborated with designer and creative director Justin O’Shea of SSS World Corp for its new Thermonuclear Protection capsule collection.
TweetY-3 reveals a capsule collection that sees Basketball superstar, James Harden, through the lens of adidas and Yohji Yamamoto.
The Botan flower, known as “The King of Flowers”, is the collection centrepiece: a symbol of bravery, nobility, honour, respect & good fortune. These qualities uniquely describe James Harden both on & off court. The Y-3 BYW BBall – first seen on the runway in January – makes its debut by translating his style from court to street. BYW stands for ‘BOOST you wear’.
The six piece capsule of apparel, footwear and accessories will be pre-launched on FEB 16th & 17th in Los Angeles at 747 Warehouse St. The range will expand to a global release in April.
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Swatch introduces The Swatch Vibe from Spring-Summer 2018. Spring and summer is all about being outside and Swatch takes the party from day to night. Created with a glance at the past, the brand’s newest hits reinterpret its design icons with inspiration from the latest trends.
The Swatch Vibe is reflecting the sportive and colourful side of Swatch. Flashing neon signs light up the night but the watches in this collection are the real stars with fluorescent straps, energetic glow-in-the-dark details and powerful 3D structures. Combining athletic styles with uplifting everyday looks, this collection is buzzing with energy and ready to go.
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