ADIDAS ORIGINALS BY BAPE AND NEIGHBORHOOD

Posted on 2017-01-23

Adidas Originals joins forces with two heavyweights of Japanese streetwear this month, working with BAPE and NEIGHBORHOOD on a strictly-limited version of the Superstar BOOST silhouette.

True to the classic-meets-contemporary essence of the Superstar BOOST design, the release elevates the model through a number of striking touches, featuring a sock-fit Primeknit construction with premium suede overlays and the shoe’s essential shell-toe. An understated grey base palette is countered with black contrast details including leather serrated 3-stripes, a branded woven heel-pull and embroidered BAPE® and NEIGHBORHOOD branding, placed atop a classic Superstar midsole with concealed BOOST, revealed only by the shoe’s signature window on the medial side.

Releasing February 4th exclusively at selected retailers.

www.adidas.co.uk/originals

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SEX SKATEBOARDS SS17

Posted on 2017-01-23

New drop from Louis Slater’s skate brand!

www.sexskateboards.com

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BULLEIT WHISKEY X THE DUDES

Posted on 2017-01-23

Bulleit x Dudes collection shares a mutual appreciation for one another’s brand and craft. The range features unique products such as a mug, patches, stickers, prints and a hip flask, alongside clothing including T-shirts, sweats, hats and a bomber jacket.

The Dudes opened a deli in Berlin’s Kreuzberg district in 2015 and first worked with Bulleit soon after on various events including the Pure & Crafted Festival. During the summer of 2016 the brands joined forces once again on the Bulleit Summer Break, a summer festival event bringing together designers, craftspeople and entrepreneurs

dudes-factory.com

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ADIDAS ORIGINALS – EQT ‘ONLY THE ESSENTIALS’

Posted on 2017-01-16

Heralding the next chapter of EQT, adidas Originals presents ‘Only the Essentials’ a short-film documenting the background, evolution and enduring legacy of the brand’s iconic Equipment series.

Starting at the series’ roots in the early 1990s, the film explores the components and circumstances that led to the series’ conception; from an imperative need to find new direction, to an oversaturation of style over substance in the performance footwear industry, to the spirit of liberation reverberating across Germany in the aftermath of the fall of the Berlin wall. The film then identifies the EQT series’ enduring legacy and position in contemporary culture, introducing a new approach to the fundamental philosophy, encapsulated by the series’ new ‘Turbo Red’ — the polar opposite to the original ‘EQT Green’ colourway.

Through a visual process of reflection, exploration and progression, the film celebrates the original mantra of EQT, and channels that philosophy into a bold, modern perspective that stays true to the very first objective: Everything that is essential. Nothing that is not.

www.adidas.com/eqt

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