POLAROID ORIGINALS THE ONESTEP+

In 2017, Polaroid marked its 80th anniversary by returning to original format analogue instant photography with the launch of Polaroid Originals and the unveiling of the Polaroid OneStep 2 camera. Now, Polaroid Originals offers more ways to explore, create and play with the release of its new camera, the Polaroid OneStep+.

The Polaroid OneStep+ is a natural evolution of the OneStep 2, introducing new features to the camera’s nostalgic design to bring more creative potential to instant photography. First up, a new portrait lens complements the camera’s standard lens, allowing users to to shoot from as close as 1 foot away, creating perfect close-up portraits and truly capturing their subject’s character. The OneStep+ also connects via Bluetooth to the new Polaroid Originals smartphone app. Intuitively designed
and easy to use, the Polaroid Originals app unlocks 7 new ways to explore analogue instant photography for casual and committed photographers alike:

Double Exposure: Capture two photos in a single frame and create surreal, expressive compositions.
Light Painting: Turn a light source into your paintbrush, draw pictures in the air and capture them in the
iconic Polaroid picture frame.
Self Timer: Create perfectly-timed photographs with up to a 25-second countdown.
Remote Trigger: Place the trigger button in the palm of your hand and never miss a group photo again.
Noise Trigger: Trigger the shutter at the clap of your hands, the splash of a pool or the bark of a dog to
create dynamic action shots.
Manual Mode: Fine-tune your camera’s settings and master your craft by taking full control over aperture,
shutter speed, flash intensity and photo ejection.
Scanner: Specially designed for Polaroid pictures, the app’s scanner intuitively identifies your photos, corrects
glare, adjusts and crops them, so now you can share your pictures as instantly as you took them.

www.polaroid.com

ELLIOTT ERWITT – PITTSBURGH 1950

In 1950 Elliott Erwitt, then just twenty-two years old, set out to capture Pittsburgh’s transformation from an industrial city into a modern metropolis. Commissioned by Roy Stryker, the mastermind behind the large-scale documentary photography projects launched by the US government during the Great Depression, Erwitt shot hundreds of frames. His images recorded the city’s communities against the backdrop of urban change, highlighting his quiet observations with the playful wit that has defined his style for over five decades. After only four months, Erwitt was drafted into the army and sent to Germany, leaving his negatives behind in Stryker’s Pittsburgh Photographic Library. The negatives remained at the Pennsylvania Department of the Carnegie Library of Pittsburgh for decades. This exhibition, organized by Assistant Curator Claartje van Dijk in association with the photographer, will present these images in the United States for the first time.

The book Pittsburgh: 1950 is available for purchase in the ICP Museum shop for the duration of the show.

Opposite – Downtown Hat Shop Window, Pittsburgh, PA, September 1950

Exhibition runs through to September 2nd, 2018

ICP Museum
250 Bowery
New York
10012 NY

www.icp.org