Posted on
2019-05-06
The Lacoste X IUCN SOS partnership has launched its second awareness-raising campaign to highlight and support species conservation action worldwide.
Ten Lacoste stores across the Americas, Europe and Asia and online will put the spotlight on one specific threatened species, selling limited-edition polo shirts related to just that animal. The number of shirts for each species corresponds to the number of known individuals remaining in the wild.
Each individual species within the highlighted 10 gets its own polo shirt, and the amount of shirts made depend on how many of that specific species are known to remain in the wild. In total, 3,520 shirts were made.
The Iberian Lynx — 589 specimens left (Paris)
The Yemeni Mouse-Tailed Bat — 150 specimens left (London)
The Opal Goodeid — 150 specimens left (LA)
The Northern Hairy-Nosed Wombat — 115 specimens left (Tokyo)
The Mountain Chicken — 132 specimens left (Miami)
The Addax — 90 specimens left (Berlin)
The Cebu Damselfly — 50 specimens left (Shanghai)
The North Atlantic Right Whale — 444 specimens left (New York)
The Moheli Scops Owl — 400 specimens left (Seoul)
The Hawaiian Monk Seal — 1,400 specimens left (online exclusive)
www.lacoste.com
www.saveourspecies.org