Pop Trading Company team up with fellow countryman and long-time collaborator, Parra, to graphically revive the legend of Elzie Crisler Segar’s Popeye. Dubbed POP/EYE, the capsule collection consists of long- and short-sleeved T-shirts, a hoodie, a knitted jumper, and a small selection of wearable accessories.
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Supreme has worked with Honda and Fox Racing on a collection for Fall 2019. The collection consists of a Puffy Zip Up Jacket, Work Shirt, Moto Jersey Top, Crewneck Sweatshirt, Moto Pant, V1 Helmet, Vue Goggles and Gloves.
Available in-store NY, Brooklyn, LA, London, Paris and online October 3rd.
Available in Japan on October 5th.
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Puma pays tribute to the landmark event with a gold ‘AAFC’ brand patch as well as their 2012 Premier League championship. The “93.20” features a white/sky blue colorway, while the “AAFC” is dripped in sky blue/royal purple. The Crack boasts a smooth suede upper complemented with a sky blue Formstripe branding to the sidewall with club motifs, tied together with a white cushioning midsole underfoot.
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For Fall/Winter 2019, adidas and Yohji Yamamoto reinterpret each other’s design codes and greatest hits — adidas takes on Yohji and Yohji takes on adidas — to create a collection of timeless apparel and innovative footwear that are rooted in each other’s histories.
In the design process, Yamamoto and adidas isolated three decades critical to each other’s development: the ’70s, the ’80s, and the ’90s. Pulling references from these eras, the collaborators began to edit, alter, adapt, and remake silhouettes, shapes, colorways, and fabrics — infusing classic Yamamoto designs with elements of adidas innovation while reimagining iconic adidas pieces in the design language of Yamamoto.
In part two of the Fall/Winter 2019 campaign, themes of contrast and duality are expressed in stark studio imagery that remains true to the signature graphic look of adidas while conjuring a poetic, essential mood that is pure Yamamoto. Against a cool dark gray backdrop, models create bold silhouettes and wear strong, progressive looks; production, technology, and innovation take center stage. Photographed by Yvan Fabing and styled by Marie Chaix, the campaign reveals minimalist technical knit dresses, pants, and sweaters in black and white with contrasting stacked logo motifs — pieces that serve as testament to the power of simplicity.
In corresponding campaign films, Fabing creates visual stories around the construction of these key pieces, highlighting their technical features. Their effortless looks belie the forward-thinking methods of design and production that are a hallmark of Y-3.
Finally, new-season footwear looks to the past to inform the present. Y-3 evolves its legacy of breaking boundaries with the durable Y-3 Kyoi Trail, a confident reinterpretation of the trail runner, executed in heavy textile and leather uppers that are primed for winter. The shoe features breathable mesh interiors and a thick collar and tongue for enhanced comfort and relief. The Yohji Yamamoto signature adorns its side.
The Fall/Winter 2019 collection will launch on September 19th at Y-3 flagship stores, Y-3.com, and select retailers worldwide.
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To celebrate Def Jam Recordings’ 35th anniversary, Kith partners with the iconic music label to craft a co-branded collection.
The centerpiece of this collaborative offering is an updated rendition of Def Jam’s coveted varsity jacket. Originally conceived founder Rick Rubin at the onset of the label, this storied jacket was given to artists and employees of Def Jam and was never intended to be made for the public. 35 years later, Kith has tapped Golden Bear to create an incredibly lux version with subtle updates. The jacket features a wool body with chainstitch embroidery on the front, leather sleeves with chenille patches, and a chenille Def Jam logo on the back. Other styles included in this capsule are two Williams Hoodies and two Tees.
The Kith x Def Jam 35th Anniversary Capsule releases, September 16th, 2019
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New York City rock band The Velvet Underground came together in 1964, when Lou Reed met John Cale. Reed (then an in-house composer at pop-rock song factory Pickwick Records) crafted songs that were both carnal and catchy. His lyrics – about addiction and androgyny, desire and redemption – drew equal influence from poet Delmore Schwartz and his drug dealer. Cale – who dealt in drones, dissonance, pulse and improvisation as a member of La Monte Young’s avant-garde ensemble – also nodded to the soul riffs of Marvin Gaye. The pair set out to form a band that would energize popular music with the experimental sensibilities they shared. Recruiting guitarist Sterling Morrison and drummer Maureen Tucker, the group fittingly adopted the title of Michael Leigh’s exposé on American sexual deviancy, The Velvet Underground, as its name.
Despite its relatively short lifespan, The Velvet Underground fundamentally changed rock music. The band’s transformative debut album was an explosion of possibilities; it set the stage for decades that followed its 1967 release. The record featured haunting vocals by German model and chanteuse Nico, and was produced by Andy Warhol. After first watching the Velvets play at a Greenwich Village club in 1965, Warhol tapped the group as his Factory house band and featured its members in his underground movies. Despite the Velvets’ affiliation with the Pop Art superstar, the record failed to move more than 30,000 copies in its early years. According to Brian Eno, though, “everyone who bought one of those 30,000 copies started a band.” Punk, grunge, glam, goth, noise and new wave can all trace their subversive roots to The Velvet Underground and its downtown decadence.
This Fall, Supreme will release a collection featuring original album artwork from The Velvet Underground’s discography. The collection consists of a Rayon Shirt, Ringer Tee, two Hooded Sweatshirts and three T-Shirts.
Available in-store NY, Brooklyn, LA, London, Paris and online September 19th.
Available in Japan on September 21st.
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