Posted on
2021-01-25
Contrary to popular belief, what was cool today may still be cool tomorrow, especially in fashion. However, that all depends on who took the picture and what the image is of, naturally.
From its inception, fashion photography has consistently operated as a cultural tool. Borrowing ideas and inspiration from the art world in the 1920s to thriving on social media campaigns today, fashion photography has continually redefined itself to serve the needs of the times. In its power and agency as a harbinger of taste, fashion photography not only presents us with ways of seeing and remembering each passing epoch, but it also expands and commercializes its most popular themes. The art form, which the photographers who shot fashion would collectively create, introduced new and subtle modes of expression, influenced by the classical norms of the past, the commercial success of the industry, and the aesthetic liberties of pursuing self-expression. After all, fashion photography not only sells us on the desirability of clothes but ultimately presents the prevailing attitudes, cultural phenomena, and exchange of ideas in our current place in history, becoming the expression of the ‘now.’
Opposite – Arthur Elgort, Kate Moss in Los Angeles, CA, Vogue
Exhibition runs through to February 6th, 2021
Holden Luntz Gallery
332 Worth Avenue
Palm Beach
FL 33480
www.holdenluntz.com