!!! – EVERY LITTLE BIT COUNTS
2016-01-04!!! drop a video for As If track “Every Little Bit Counts,”. Directed by Casper Kelly.
“Every Little Bit Counts” excited me because it is such a fun, fun song and tonally different from the weirder, darker stuff I usually do. The basic idea is there’s a stuffy world, in this case the news, and Nic comes in like Willie Wonka or the Cat in the Hat and has a bit of fun with it. Crazily and coincidentally, while shooting on the set Nic told me he once did a thing like this in real life – he was walking somewhere and there was a news crew interviewing a man opposed to gay marriage, and Nic popped in and said something in the mic. If someone by chance taped that newscast he’d love a copy.
Casper Kelly