YSL’S USB HEART
2009-02-16YSL’s latest merger of fashion, technology, and text see’s Yves Saint Laurent’s S/S 2009 Manifesto, photographed by Inez Van Lamsweerde and Vinoodh Matadin and featuring Claudia Schiffer distributed on charming heart shaped USB keys thoughout the streets of Paris, New York, London, Milan, Tokyo and Hong Kong.
Over half a million copies of the twenty page Manifesto, accompanied by behind the scenes footage, will be disseminated this way, along with a cotton tote bag designed by Pilati to the first 2,000 passers by in each city.
