QUIKSILVER V THE STANDARD SWIMSUITS
2009-08-17Quiksilver has partnered with André Balazs’ The Standard Hotels to market cobranded men’s and women’s swimsuits. The boardshorts are a Diamond Dobby reissue of the original design from 70s and 80s with new patterns inspired by the 4 Standard hotels in Hollywood, Downtown LA, Miami, and NY. Each pair of boardshorts has a list of addresses in the waistband, carefully curated by Natas Kaupas (Skateboarding legend and Quiksilver Creative Director) corresponding to 5 unique destinations near each of the hotels. A bikini inspired by one of Quiksilver first designs will also be released. The boardshorts and bikini will be distributed via the first-ever poolside vending machines in the hotel’s four properties, in their boutiques and online . Each product is limited to 250 pieces.