PRAYING X ADIDAS SUPERNOVA CUSHION 7

Posted on 2022-08-29

The Los Angeles/New York label centered around a post-Internet aesthetic, drawing from elements of fast fashion, pop-culture, with underlying tones of religion and dogma, launched a countdown for the release of the shoe.

Serving as the label’s first sneaker collaboration, the Praying x adidas Supernova Cushion 7 is defined by its focus on overbranding. The heavy branding serves to reimagine the reissued archival runner, constructed with recycled content generated from production waste.

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