ICECREAM X MINUS
2021-05-03ICECREAM is revisiting its skateboarding roots, kicking off an ICECREAM DREAMS initiative that aims to support and amplify skaters of color within the skateboarding community. The first efforts towards this goal come via the signing of two new skaters to the ICECREAM skate team, Andre Beverley and Daniel Scales — and an inaugural collaborative product: a T-shirt created with Indiana skate shop Minus.
Available in yellow, black and cream, ICECREAM and Minus’ collaborative T-shirt uses simple-yet-effective co-branded details. A large ICECREAM text hit is present on the chest, below which sits a vertical Minus spellout logo. Each tee also features a printed tag, and is made of 100 percent cotton. Besides the construction, there’s another 100 percent factor at play: namely that 100 percent of proceeds from the tee will go to Minus.
