ICECREAM PRE-SPRING ’26
2025-10-27ICECREAM’s Pre-Spring 2026 Collection channels the restless energy of Southern California’s streets, reimagining skateboarders as modern-day cowboys navigating shifting terrain. The campaign, fronted by IC team skater Morice Auethan, captures this spirit of movement and exploration, turning alleys, lots and roadside stretches into dynamic playgrounds. With a visual narrative rooted in freedom and grit, the collection opens with a view from the road, where style and function ride side by side.
