EXPERT HORROR X ASICS

Posted on 2020-06-29

ASICS has teamed with London-based graphic art and culture collection Expert Horror for a series of graphic T-shirts. With this collection, both brands were keen to include the design aesthetic and heritage of ASICS, with the graphic design of Expert Horror. Approaching the project with the goal of looking at ‘90s nostalgia through a new contemporary lens, each T-shirt features an illustration of the ASICS GEL-KINSEI, a sneaker which holds technology that inspired the design of the product.

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experthorror.com