BARON CLOTHING
2021-05-24Matty D’Arienzo‘s Melbourne and London-based label Baron Clothing Company is back, this time around using the notion of “Good Luck” as inspiration for this new collection.
As D’Arienzo says, “[I] used ‘good luck’ as a concept due to the state of the world throughout the past year — wanting to spread strength, good luck, and positive vibes.” With this in mind, three core elements can be found throughout the collection, notably graphics centered around dragons, Om, and the Rangoli pattern.
The dragon is a symbol of power, strength, and good luck, while Om, as D’Arienzo puts it, is “all-encompassing, the essence of ultimate reality, and unifies everything in the universe.” Lastly, the Rangoli pattern “represents the happiness, positivity and liveliness of a household, and is intended to welcome Lakshmi, the goddess of wealth and good luck.”
