ADIDAS SPEZIAL SS17
2017-03-09For SS17 SPEZIAL turns its attention to the parallels between British casual culture and Jamaican reggae culture. Two cultures which, at first glance, seem glaringly different but share a host of commonalities. Linked through a love of music, football and fashion, the two subcultu resare paid tribute to in reinvented staples of modern menswear. Military inspired jackets, full tracksuits, knitted polos, iconic 3 stripe trainers and leisure shoes all play a part in nodding towards two distinct cultures, and highlighting our similarities rather than our differences.
Iconic adidas footwear silhouettes like the Atlanta SPZL and Jogger SPZL alongside hybrid designsthat have now become of signature of the Spezial range. The adidas Brisbane leisure shoe isreinvented, a mid-top silhouette featured in the exhibition that launched SPEZIAL comes asa low cut shoe entitled the Garwen SPZL. This season’s footwear carries integral appeal that stretches across both of the world’s that inspired the collection .
SS17 sees the return of adidas SPEZIAL’s premium tracksuit and outerwear executions, the Haslingden jacket being reconfigured to nod to the military aesthetic of casuals and reggae culture. Featuressuch as interchangeable patches on the military jackets have been incorporated as subtle nods to subcultures past, whilst still grounding the collection in the design language of modern adidasproduct.
