adidas Originals x Oasis
2025-06-19The relationship between adidas and Oasis has always been part of a broader intersection of football, fashion, and music in the UK and beyond. The ‘Original Forever’ campaign film celebrates this lasting connection, following euphoric crowd-surfers as they journey through each historic era that Oasis has touched, with the adidas brand consistently at the helm. Set to the soundtrack of ‘Live Forever’, the defiant and optimistic breakout track from Oasis’ debut album Definitely Maybe (1994), we see iconic moments from Knebworth to Heaton Park, Wembley to Rio, building to a crescendo of Noel and Liam Gallagher together waiting in the wings, ready to take on 2025.
Ahead of the band’s anticipated Oasis Live ‘25 global tour, the campaign is supported by an accompanying adidas Originals x Oasis Live ‘25 apparel collection, presenting looks from the ‘90s that have been reimagined for today. In the 90s, the adidas tracksuit and trainers were integral to a quintessentially British look that became synonymous with the band. The roots of this look were born out of the football terraces of the UK, and Oasis – who were lifelong fans of both football and adidas – naturally adopted that style. The result, an accessible look that has continued to shape style through generations.
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