ADIDAS ORIGINALS WHITE MOUNTAINEERING S/S 17
2017-02-27For SS17, adidas Originals is reuniting with Japan’s White Mountaineering and Mr Yosuke Aizawa to create a sophisticated and premium collection celebrating style, creativity and innovation. The collection showcases White Mountaineering’s technical and modern design interpretations, attention to detail, and unparalleled knowledge of utilitarian product, along with adidas Originals’ rich heritage and iconic three stripes. SS17 will also mark the introduction of new footwear styles including WM ADV Sandal, EQT Support Future, and NMD R2.
White Mountaineering will reinterpret adidas Originals classic styles including hooded track tops, windbreakers, logo t-shirts, crew sweats, trackpants and shorts across two separate drops. White Mountaineering’s renowned attention to detail helps reinterpret adidas Originals technically innovative sportswear, creating a collection that is bold, modern, and infused with colour and typeface for Spring/Summer.
Inspired by the Urban Nomad identity, ‘Urban Mobility’ remains at the core of this reimagined collection, and helps introduce the White Mountaineering collaboration of pinnacle footwear styles as an extension to apparel. NMD R2 and EQT Support Future will all feature
signature design details, including three stripes, technical materials and Boost. The addition of these distinctive footwear styles, this creative pairing cements the two brands’ commitment to innovative, contemporary streetwear.
