ADIDAS BY KOLOR SS17
2017-02-13For Spring/Summer 2017, adidas by kolor goes beast mode, taking inspiration from the animal kingdom, and presents the best of sport-intended style from the gym to the field to the court. A partnership between the Japanese fashion label and the German sportswear pioneer, adidas by kolor is a strong, bright and graphic take on athletic wear for those who prefer to exercise in style. Each season, adidas by kolor melds the technical innovations of adidas with the authentic vibe of kolor, offering stylish, creative takes on sport apparel and footwear for men.
Each season, adidas by kolor presents bold leaps forward with new fabrics, styles, prints, colorways, and performance breakthroughs. kolor designer Mr. Junichi Abe experiments with form, cut, fabric, and color to create radical athletic wear that makes a statement in and out of the gym. adidas by kolor is designed and intended for performance wear. As such, it utilizes a dynamic range of adidas innovations, including Climalite, Climachill, and adidas Boost. These technologies come to life in a tightly edited selection of essential pieces: the hoody, the track jacket, the tech short, and the trainer. This yields the ultimate athlete’s wardrobe of full-color, high-energy clothing. This season, adidas by kolor is distinctly animalistic, featuring fierce jaguar prints and graphic zebra patterns across its most key pieces.
The adidas by kolor collection will be available from February 15th worldwide.