NADINE GHOSN X CRAYOLA

Posted on 2025-09-01

In a first for the iconic brand, Crayola has entrusted Ghosn with redesigning its classic crayon box, a move that speaks volumes about her creative influence. This “crown jewel” of the brand now features one of Ghosn’s own signature pieces, the Hamburger Ring, on its cover. Speaking to Hypebeast in an exclusive converation, Ghosn revealed, “For this special occasion, I decided to put my burger on the front — the first design I ever created — because it is the emblem of creativity, taking risks, thinking outside of the box and starting my brand.”

The collaboration is a creative exploration of color and emotion. Ghosn has carefully curated the hues in the pack, naming the special collection “Colors of Kindness.” She aims to evoke the nostalgia of using crayons as a child to unleash creativity and, in doing so, spread a message of kindness and love.

The special edition box will be released on September 25 at 9 a.m. EST exclusively at HBX.