BOXPARK – THE WORLD’S FIRST POP-UP MALL
2011-12-05Boxpark has opened in Shoreditch, London. Bringing more than sixty carefully chosen fashion, arts and lifestyle brands’ to the derelict land around Shoreditch station.
The concept is simple and imaginative. Take 60 standard shipping containers, paint them black and arrange them into a small village of retail outlets. Then invite a few dozen brands ’packed with talent, innovation and attitude’ to inhabit the units. Roger Wade, the brains behind the idea, is so confident of the scheme’s success, he’s now touting six to twelve additional Boxparks around London, with another ready for Christmas next year.
