LOUIS VUITTON – THE ART OF HOTEL LABELS – SET TWO
2011-10-10Louis Vuitton publishes a second box set of 30 hotel labels from its private collection. Presented in an elegant boxed set, each postcard adhesive for the first time, equally evokes the art of travel and the great hotels of the world, from the Plazza Athénée in Paris to the Astor House in Shanghai. Louis Vuitton thus pays tribute to this lost tradition which consisted in sticking hotel labels on the trunks and luggage of passing travellers.
This collection of hotel labels witnesses stories and anecdotes that were carefully collected over the years by its passionate owner, Gaston-Louis Vuitton. Gaston-Louis Vuitton (1883-1970), grandson of Louis, booklover, traveller and collector has, throughout his life, put together a unique collection of 3,000 hotel labels which are today kept in the House archives. Stuck onto trunks and luggage, these labels admittedly had an advertising objective but also created the desire to travel the world, as well as providing information on the journeys and detours made by the owner of said trunk.
