ITEM IDEM – METHOD OF LOCI
2016-10-31The narrative structure is based on Method of Loci, a memory enhancement technique that was used in ancient Roman and Greek treatises. Also known as ‘memory palace’ or ‘mind palace technique’, this mnemonic device uses visualizations with the use of spatial memory to quickly and efficiently recall information. To the artist, it serves as the connecting constituent for the unusual and circumstantiated personal representations of the archaic and modern aspects of the time he lives in, while also abates the echoes between the works. To the viewer, it reads as the conceptual manual of the show.
Method of Loci is emphasized on a collection of sourced mass-marketed products and packagings. As a cataloguing venture, it stands as the post-apocalyptic turnover of Marcel Broodthaers collage walls, or Aby Warburg’s _Mnemosyne Atla_s. By pointing out on what our eye can not see anymore, Duval picks and arranges the products of our rampant consumerism, turning it along the toxicity of the current world into an art medium by itself, based on the poetics of commerce.
Exhibition runs through to November 26th, 2016
The Breeder
Iasonos 45
10436, GR
Athens
Greece
