ADIDAS ORIGINALS X #NMD _ #NYC
2015-12-07Launched at the Lexington Armory in New York City, the adidas Originals NMD.
Designed for a nomadic lifestyle without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and lightweight Primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand’s collective memory. The result is a fearless new silhouette driven by adidas’ pioneering archive that defines the shape and style of today. Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context — jolting the iconography surrounding adidas’ most celebrated products and merging them with unparalleled 2016 engineering.
“adidas is a pioneering brand—that is the principle we were built on,” says Nic Galway, adidas Originals VP of Global Design. “Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference.”
Photography – Stephen Toner
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