CHANEL N°5 – THE ONE THAT I WANT
2014-10-15CHANEL premieres “The One That I Want,” a new campaign celebrating the iconic fragrance CHANEL N°5. The film is produced, conceived, and directed by auteur filmmaker Baz Luhrmann (Moulin Rouge!, The Great Gatsby), with production design by Oscar-winner Catherine Martin, and features Supermodel Gisele Bündchen.
When Luhrmann directed the N°5 film starring Actress Nicole Kidman in 2004, he joined a prestigious line of directors who have collaborated with CHANEL – from Ridley Scott and Luc Besson to Kathryn Bigelow and Martin Scorsese.
Ten years ago, N°5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the N°5 woman deciding to listen to her heart. She is a modern woman who knows exactly who she is and is free to make her own choices. The film tells the story of a woman who struggles to find space for everything – herself, family, career, and love.
“The CHANEL woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance,” says Luhrmann. “And in the end, the CHANEL woman chooses love.”
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