FENTY X PUMA X SMURFS
2025-06-02FENTY and PUMA have just unveiled their latest collaboration, drawing inspiration from the whimsical world of the Smurfs. The collection celebrates Rihanna’s upcoming role as Smurfette in the new Smurfs film, set to release on July 18 — blending her fashion-forward sensibilities with the beloved blue universe. The result is a playful yet stylish capsule that brings animated nostalgia to the world of streetwear.
The capsule includes six new apparel items — two of which are matching sets — that blend streetwear aesthetics with animated nostalgia. A standout from the collection is the knit sweater, featuring Smurfette’s iconic mushroom-shaped house front and center. Rendered in a relaxed silhouette, the sweater fuses whimsical graphics with modern streetwear appeal. It’s paired with knitted sweatpants in the same mustard yellow base, accented by pastel pink and blue details for a cohesive and colorful look.
