BRAUN X BILLIONAIRE BOYS CLUB
2026-01-19In this collaboration, BBC replaces traditional numerals with its “HEART AND MIND” guiding phrase, creating a striking reinterpretation that balances timeless industrial design with contemporary identity.
The design is distinguished by a stark, matte black finish that inverts the traditional Braun base color for a modern, moodier look. Despite these stylistic changes, the clock retains the high-contrast readability and clean lines essential to the original BC17 model.
