LEE JEANS X ARIES
2021-05-10London label Aries has returned with a new collaboration with Lee Jeans, reinterpreting the brand’s classic workwear and Americana aesthetic through a new lens.
The starting point for the collaboration is the fascination with the American West that existed in Italy throughout the 1970s and ’80s. Images of America were filtered through Italian directors, and were often presented through made-in-Italy Western films, that were shot in the poor southern Italian regions. These areas were unpopular as tourist destinations for both international and domestic travellers, therefore presenting a new vision of Italy through these pastiche films.
