DAVID SHRIGLEY FOR PRINGLE
2010-02-22Pringle of Scotland has commissioned Glasgow-based artist David Shrigley to produce a corporate film. The 3-minute animation depicts the making of jumpers and cardigans over the past nearly 200 year history of the Scottish brand. Shrigley has used his artistic strategy of dead-pan wit and dark humour to narrate how jumpers are made today. His anarchic voice is ever present throughout the film as he draws the wonderful portray of an odd and insane fashion world.