ADIDAS ORIGINALS FLAGSHIP STORE CARNABY STREET, LONDON
2020-10-099th October, London – adidas opens the doors to the new adidas Originals’ flagship store on Carnaby Street, London – a ‘Home of Originals’. The store will house the most exclusive and latest adidas Originals product, and is a space for London’s creatives to come together, whilst retaining the cultural aesthetic and design that is true to the heart of Soho.
The flagship will offer some of the brand’s most exclusive product releases, including Spezial, Ivy Park and YEEZY, as well as hyper local product stories and collections, becoming the destination for adidas Originals product in London. This includes the limited-edition Elland SPZL trainer release as part of the Creator Club week, available to collect and also buy exclusively from the Carnaby Street store.
Reinforcing the brands commitment to sustainability, the store has been created with BREEAM certified materials, alongside the reclaimed wooden flooring and upcycled furniture. In a nod to the brand’s vision to be carbon neutral by 2050, the store’s design includes an eyecatching Stan Smith 3D printed trefoil mural containing living plants. Chis Walsh, VP Brand adidas, North Europe, said: “The new adidas Originals flagship is one of the best expressions of our brand, combining creativity and sustainability with commerce, and creating a Home of Originals for London Creators. The store will become the destination for the most in demand adidas Originals product in London, and we look forward to joining the Carnaby neighbourhood in welcoming our adidas consumers and community”.
