ADIDAS CONSORTIUM X HAVEN ULTRABOOST
2017-03-20Since opening in 2006, Canadian retailer HAVEN has become a major force in global menswear. Starting with physical stores in Vancouver and then Toronto, HAVEN has grown a truly international following. Its extensive online platform combines retail with elevated editorial and investigative features.
HAVEN has used its growing profile to represent life north of the border. While Canada is widely known for its cold winters and expansive wilderness, urban life is different and weather in the cities can be temperamental. Sitting close to the country’s Pacific coast, dark rainclouds loom over Vancouver for much of the year. For months on end, contending with the rain is part and parcel of daily life in the city.
Heavy weather and ominous skies provide the inspiration, a decade’s worth of experience with technical products the underlying know-how for this triple black UltraBOOST. HAVEN – always on point and full of fresh ideas – has opted for an uncaged, unstriped silhouette.
PRE-RELEASE – April 1st 2017 at HAVEN in:
– 52 East Cordova Street, Vancouver, BC V6A 1K2
– 145 Berkeley Street, Toronto, ON M5A 2X1
GENERAL RELEASE – April 8th 2017
