ADIDAS X MARINA ABRAMOVIC

Posted on 2014-07-09

Adidas presents its collaboration with performance artist Marina Abramović, unveiling an original, short video celebrating the brand’s partnership and support of the 2014 FIFA World Cup™ in Brazil. The three-minute film captures the first ever re-staging of Abramović’s iconic 1970s performance “Work Relation”—which focuses on commitment, teamwork and the strength found in togetherness—reimagined through the lens of the 2014 FIFA World Cup™. This marks adidas and Abramović’s first project together and demonstrates the many parallels that exist between the artist’s piece and the play of any team sport.

Based on the original “Work Relation” by Marina Abramović and Ulay, 1978

Creative Director: Marco Brambilla
Director: Dustin Lynn
Director of Photography: John Schmidt
Editor: Akiko Iwakawa
Audio Mix: Elizabeth McClanahan

www.adidas.co.uk
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