Posted on
2019-09-16
For Fall/Winter 2019, adidas and Yohji Yamamoto reinterpret each other’s design codes and greatest hits — adidas takes on Yohji and Yohji takes on adidas — to create a collection of timeless apparel and innovative footwear that are rooted in each other’s histories.
In the design process, Yamamoto and adidas isolated three decades critical to each other’s development: the ’70s, the ’80s, and the ’90s. Pulling references from these eras, the collaborators began to edit, alter, adapt, and remake silhouettes, shapes, colorways, and fabrics — infusing classic Yamamoto designs with elements of adidas innovation while reimagining iconic adidas pieces in the design language of Yamamoto.
In part two of the Fall/Winter 2019 campaign, themes of contrast and duality are expressed in stark studio imagery that remains true to the signature graphic look of adidas while conjuring a poetic, essential mood that is pure Yamamoto. Against a cool dark gray backdrop, models create bold silhouettes and wear strong, progressive looks; production, technology, and innovation take center stage. Photographed by Yvan Fabing and styled by Marie Chaix, the campaign reveals minimalist technical knit dresses, pants, and sweaters in black and white with contrasting stacked logo motifs — pieces that serve as testament to the power of simplicity.
In corresponding campaign films, Fabing creates visual stories around the construction of these key pieces, highlighting their technical features. Their effortless looks belie the forward-thinking methods of design and production that are a hallmark of Y-3.
Finally, new-season footwear looks to the past to inform the present. Y-3 evolves its legacy of breaking boundaries with the durable Y-3 Kyoi Trail, a confident reinterpretation of the trail runner, executed in heavy textile and leather uppers that are primed for winter. The shoe features breathable mesh interiors and a thick collar and tongue for enhanced comfort and relief. The Yohji Yamamoto signature adorns its side.
The Fall/Winter 2019 collection will launch on September 19th at Y-3 flagship stores, Y-3.com, and select retailers worldwide.
www.y-3.com