Posted on
2015-06-22
CHANEL explores a different type of femininity with BOY.FRIEND. Taking the shape of the most delicate watch, the Première and that of the Place Vendome, BOY.FRIEND incorporates new masculine codes. The oversized watchcase is outlined with subtle bevelled edges in satin and polished finishes in clean lines. The opaline dial with a fine guilloché finish is highlighted by an oblong shape devoid of numerals, stopping just short of the border of masculinity.
Throughout her life Mademoiselle Chanel was influenced both professionally and personally by the men she met. Over the years she shaped her personality to be like what she perceived was that of a man’s – strong, determined, visionary and independent. In 1909 Boy Capel, her masculine alter ego, supported her in opening her first boutique business paying back the loan as soon as she could. After his death, Misia Sert took Mademoiselle Chanel to Venice to help with her grief. Here she met the Grand Duke Dimitri and was introduced to Russian influences she then adapted into her designs. However it was the Duke of Westminster in 1924 with whom she discovered what ultimate luxury was, simplicity without ostentation.
By reinventing femininity, Chanel created a new allure for women. By adapting and twisting the masculine style and wardrobes she made them part of her own universe; femininity was revealed through a masculine presence in her designs. Not shy of controversy she cut her hair short, discarded the corset and was pictured with her hands in her baggy trouser pockets, adopting her typical androgynous pose and redefining the woman’s silhouette. For example, when the now iconic No. 5 bottle launched in 1921, it stood out amongst other female fragrances as it was inspired by a man’s cologne bottle – simple and clean cut.
Launching into CHANEL boutiques 1st September 2015
www.chanel.com